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[M] Essentials of health care marketing
Creator: Eric N. Berkowitz Publisher: Jones and Bartlett Publishers
(Date of publication: 2006)
Item identifier: 10074773
Binding item identifier:
Checkout type: Book
Circulation status: Available on Shelf
Include supplements: No
Call number: 498|B 38|
URL:
Acquired at: June 02, 2006
Binding call number:
Binded at:
Note:
BA83816686|Medical care -- Marketing|Marketing of Health Services|The meaning of marketing|Marketing strategy|The environment of marketing strategy|Buyer behavior|Marketing research|Market segmentation|Developing customer loyalty|Product strategy|Price|Distribution|Promotion|Advertising|Sales and sales management|Controlling and monitoring|Appendix A. Glossary
Accepted at:
Created at: Thu, 01 Nov 2018 05:06:03 +0900
Updated at: Sat, 10 Nov 2018 09:35:41 +0900